Bill Gerba's Words of Wisdom about Digital Media Content (Via Digital Signage Insider)

In this article, Bill Gerba, of WireSpring, discusses his approach to testing digital signage content.  The article is one in an on-going series of articles:


Testing Digital Signage Content: The Need for a New Approach
Bill Gerba, Digital Signage Insider, 3/24/11


From what I've seen regarding the digital signage and displays when I'm out and about,  there is a need for folks in this industry to heed Bill Gerba's advice!  FYI: I've embedded a slide show at the end of the post that includes over 200 shots of digital signage and related "DOOH".


RELATED
Digital Signage Screen Placement:  Targeting the Attention Zone 
Bill Gerba, Digital Signage Insider, 12/17/09

• Digital Signage Screen Placement: Understanding Store Layout
• Digital Signage Screen Placement: Angle, Height and Text Size
• Digital Signage Screen Placement: Modeling Consumer Behavior

Making great digital signage content: Composing shots and scenes
Bill Gerba, Digital Signage Insider, 5/15/08


Lots of "DOOH"

Quick Link: Bill Gerba's Updated Graphic of the Digital Signage Ecosystem, 2011

This might interest readers who are interested in digital signage and DOOH (Digital Out-of Home):


Bill Gerba is the author of Wirespring's Digital Signage Insider blog and his articles are worth taking the time to read.  I especially like the way he's conceptualized the world of digital signage.  He includes a graphic from 2008 and rolls out an updated version that shows how things have changed in the industry over the past few years. 


Visualizing How to Add Value to the Digital Signage Ecosystem
Bill Gerba, The Digital Insider, 1/21/11




As I read Bill's post, it occurred to me that the changes represented in the 2011 graphic are similar to those occurring in other technology-related areas.  Things are changing rapidly and it is not always easy to conceptualize things on the fly.  It is helpful to understand complexity through an ecosystems model, in my opinion.