Does Scanning This QR Code Make Me Look Silly? Interaction Mishaps with QR Codes Out and About

I am brave. 


I am one of the few pioneers who have tried to scan QR codes, no matter what. I have squatted in front of a display to carefully align my phone with a code. I have disregarded many passers-by who had no choice than to walk around me.  I have blocked the path to the restrooms at a crowded airport, just to capture that special shot.


I was so intent on capturing one QR code that I stood on my tip-toes in front of a large refrigerated drink section of an airport convenience store full of thirsty people. I didn't care if I blocking the aisle to the drinks!  I just had to watch the ads cycle on a dynamic display for the right moment to scan and snap the QR code. 

My last QR encounter was at a Harris Teeter supermarket in Charlotte, NC. The purpose of the QR code was to link customers to the store's mobile app.  It turned out to be a laborious process. It had little to do with the QR code or my iPhone's scanning software.  It had nothing to do with my ability to steady my iPhone and quickly capture a QR code.  It had everything to do with a poorly-planned spot for this transaction to take place.  Even though QR codes have been around for a while, it seems that little thought has been given to the user/customer experience at the "point of scan".




This QR code made me look especially silly.  I got a few strange looks from other shoppers entering and exiting the store. Imagine what I looked like as I approached the automatic sliding door!  After a sashaying around for a few minutes, I captured the code. I guess I was suffering from QR Code Fatigue by that point, because after I downloaded the mobile app, I left the store and forgot all about it.

App store and mobile app screen shots:

There was another option for scanning the Harris Teeter QR code. At the checkout counter, there was one located on the screen on top of the cash register.  It was not possible to reach over everything in order to scan the code.  Even if I could access the QR code while checking out, it wouldn't be wise. I'd be holding up the line, and no-one wants to be "that guy".





A couple of weeks ago, I decided to relax a bit and do some gardening. I noticed that every single plant had a tag, and every single tag had a QR code.  Instead of taking a break to sip some iced tea, like other neighborhood ladies,  I got my iPhone, wiped a plant tag clean (you don't want to scan a QR code obscured with garden soil), found a flat surface, and scanned. I spent too much time learning more than I ever cared to know about vincas and begonias.



The following section is from one of my previous posts on this topic, reviewing my second encounter with a QR code at the Orlando airport. This particular QR code was on a display in a very crowded convenience store.

I spotted another QR tag!

There were a few problems with this set-up.  First, the display was located on a wall close to a ceiling, making it very inconvenient to scan with my phone.  The page with the QR tag didn't stay up long enough for me to attempt to scan it, although waited around until it cycled back in view-  three times.  I gave up and took a picture instead, standing on my tip-toes with my arms extended over my head, the same position required to scan the QR tag, if it would stay put!



Another problem was that the display was perched above a high-traffic area, right above the  refrigerated drinks.  The only place to scan the QR tag was in a narrow aisle, behind the throngs of thirsty travelers making a bee-line to the cold drink section of the store.  I was in the way of a number of people in this bee-line.

What were they thinking when they decided that the best place this large display featuring a QR tag should be several feet above eye-level in this particular location?  

The displays in front of the store at the airport were located on either side of the doorway, at "body" level. This is a logical place to put a display.  Potential customers can view the displays without getting in the way of other travelers.  

Here's a picture of one display, found at a garden center,  that provided an adequate user-experience.  Instead of a QR code, the display had a Microsoft Smart Tag. The display was located in a spot where I didn't feel silly. The tag was easy to scan, and it linked me to a website that had the same basic content as the touch screen below.  I could  "scan and go" if I was in a hurry, scan and look at the screen of my iPhone if I wanted to walk around the store, or stand in front of the display and watch the infomercials.

The following picture is a screen shot of a site someone put up as a joke, no pictures, of course, because there are so few that do!  

RELATED
Interactive Display with QR Tag: Close Encounter at the Orlando Airport
When The Web Meets The Real World: Moving Beyond QR Codes
Eric Savitz, Forbes, 8/4/11
"The 9 million users of the most popular QR code scanner for the iPhone scan just 4,000 QR codes per day."
How to Make It Easy for People to Scan Your QR Codes
Joe Waters, Dummies.com
Big box garden centers embrace QR tags
Garden Center, 5/9/11
GARDENING: QR codes can be a Gardener's Best Friend
Urban Domestic Diva, 6/11
Harris-Teeter Mobile Website

User Experience and Windows 8, link to Steven Sinofsky's post.

Steven Sinofsky is an author of an informative MSDN blog. His recent post about user experience and the new Windows 8 operating system provides an interesting, detailed "back-history" of the development of the Windows UI over the ages. Steven's post is worth setting aside a chunk of time to read and reflect!

Creating the Window 8 User Experience

 

BTW, the numerous comments from readers of Steven's post are worth skimming.

Razorfish Gesture and Touch Platform for the "Retail Experience"

Razorfish Connected Retail Experience Platform (codename "5D") from Razorfish - Emerging Experiences on Vimeo.


The above video is an overview of the "5D" connected retail experience platform by Razorfish Emerging Experience. This concept looks like it was designed for me - someone who loves tech,  has a high need for hassle-free shopping.  Someday I hope I will have the ultimate technology-supported shopping experience : )




RELATED
Razorfish Press Release
Razorfish


SOMEWHAT RELATED 
Previous posts:
Interactive Visual Merchandising
Another close encounter with in-store digital display marketing at Best Buy...
Interactions (ACM) Cover Article - "Proxemic Interactions: The New Ubicomp?" Plus - Close encounters with displays at the airport and JC Penney
Pervasive Retail Part 1: Web UX  Meets Retail CX - Screens Large and Small at the Mall, Revisited
Interactive Displays in Public Spaces
Interactive Display with QR Tag: Close Encounter at the Orlando Airport

Other:
Retail Customer Experience website
Pervasive Retail

GestureTek: Retail Marketing Solutions: Interactive Screen and Window Display Systems for Advertising in Stores, Malls and Shopping Centers
JC Penney Remodel  Interactive Video
Window Shopping Goes High-Tech With Motion-Sensing Interactive Displays
Bridgette Meinhold, Ecouterre, 9/22/11

Quick link: "14 burdens placed on the user" by Jeff Sauro, Measuring Usability Blog

It is 2011 and usability issues continue to plague us.


I am sure most of encounter many of the usability annoyances outlined in the following article several times a week, if not several times a day!


14 burdens placed on the user
Jeff Sauro, Measuring Usability, 7/5/11


via Smashing Magazine

Interactions (ACM) Cover Article- "Proxemic Interactions: The New Ubicomp?" - Plus - Close encounters with displays at the airport and JC Penney

Today I came home from and found one of my favorite publications, Interactions, on my kitchen counter.  Imagine my excitement when I saw that the cover article for the Jan-Feb issue was  "Proxemic Interactions:  The New Ubicomp?". (pdf)  The authors of this article are Saul Greenberg, Nicolai Marquardt, Till Ballendat, Rob Diaz-Marino, and Miaosen Wang, from the University of Calgary. (A list of some of the articles from the current issue of Interactions can be found at the end of this post.)


On the topic of proxemic interactions.... I welcome the research that is germinating in this area, and agree with the authors of Interaction's cover article that there is much work to be done in this space!   


I've been searching for great examples of interactive displays in public spaces.  Since there is much room for improvement in this field, much of what I share on this blog is a bit  disheartening.   Most of my user-unfriendly encounters with large displays happen when I'm in an airport, mall, health care facility, or a cruise ship.  Things are improving, but at a slow pace. The best work I've seen so far has been in museums.  


A few weeks ago I wrote a post about my nearly comical interaction with a large display that featured a QR tag that simply would NOT cooperate with my smartphone's tag reader.   What were they thinking when they decided that the best place for a QR tag on a large display should be at knee level?
Interactive Display with QR Tag:  Close Encounter at the Orlando Airport

There is more to this story!  On my way home,  I had a few hours to kill at the Orlando airport. I stopped by a convenience store the Orlando airport, and discovered the non-static display below. I didn't notice the display the first time I was in the store that day.


I spotted another QR tag!

There were a few problems with this set-up.  First, the display was located on a wall close to a ceiling, making it very inconvenient to scan with my phone.  The page with the QR tag didn't stay up long enough for me to attempt to scan it, although waited around until it cycled back in view-  three times.  I gave up and took a picture instead, standing on my tip-toes with my arms extended over my head, the same position required to scan the QR tag, if it would stay put!


Another problem was that the display was perched above a high-traffic area, right above the  refrigerated drinks.  The only place to scan the QR tag was in a narrow aisle, behind the throngs of thirsty travelers making a bee-line to the cold drink section of the store.  I was in the way of a number of people in this bee-line.


What were they thinking when they decided that the best place this large display featuring a QR tag should be several feet above eye-level in this particular location?  

The displays in front of the store were located on either side of the doorway, at "body" level. This is a logical place to put a display.  Potential customers can view the displays without getting in the way of other travelers.


I didn't notice QR tags on these displays.  QR tags linking to web-based reviews of books I'd like to purchase would be useful in this scenario.


Non-static displays outside of the store:





PART II: Interactive Touch Screen Display Encounter at JC Penney

Interactive displays are cropping up everywhere.  The display featured below is part of the Find More at JC Penney  campaign. The following is a quote from a JC Penney press release: 

"JC Penney has announced the launch of a new mobile initiative that connects mobile commerce with social and instore media applications that include location-based check-in offers and enhancements to its mobile apps. JCPenney's mobile initiatives are part of the company's investment in its overall digital platform, which also includes jcp.com, social media, and its in-store FindMore™ smart fixture."


"The smart fixture integrates JCPenney's online and offline stores by providing customers with a 52-inch interactive touch screen experience that allows them to view and purchase items from jcp.com while in a JCPenney store. Customers can also scan a bar code to get product details, access recommendations, or email data about an item of interest to themselves or friends."

Can you find the large interactive touch screen display?    After shopping around in the mall, I decided to go to JC Penney and check out the sales.  Below is what I passed as I entered the store.  I went up and down the main aisle a few times before I noticed a large interactive display along a side aisle.  



The stack of red holiday boxes obstructed my view:



I didn't notice the display the first few times I walked in the other direction. From the back, the display looked like a poster. 
  
When I finally discovered the display, I was impressed with the slick graphics and stylish models. 



I wasn't so impressed by the placement of the display. To interact with the screen, I had to stand in a narrow aisle, in the path of a steady stream of slow-walking shoppers, often moving in small groups, including parents with babies in strollers. 


I wasn't impressed by the confusing array of input methods on the display.  I noticed that the light blue square in the lower left-hand corner of the display is designed to provide access for people with disabilities.   I couldn't figure it out.

Accessibility:  There is a need for research in this area!

The accessibility feature was confusing to use. The virtual trackball activated a curser on the screen, but the curser did not accurately map the virtual trackball movements. This section of the screen was located on the lower left hand corner, which would be convenient for someone in a wheelchair to use. The placement of the "accessibility window" was too low for someone who might to interact with the screen in an accessible manner but don't happen to need a wheelchair.


I shot video of my interaction with the screen, but found that I was in the way of shoppers, so I stopped.  Not to worry.  Below is a video taken by Mike Cearly, shared on his 11th Screen blog post, "Out and About: JC Penney's "Find More" Touch Screen".   (Mike's impressions of this display were similar to mine and worth reading if this is an area that interest you.)

Mike uses his 11th Screen Scorecard to evaluate the technology he encounters in public spaces.  I am updating a similar rubric to use when evaluating displays in public spaces.   It is important to look at multiple dimensions, such as the physical placement of the display, weather and lighting conditions,  how the display interoperates with mobile devices or a system of displays,  how the content is presented/accessed across channels and devices, and how users share the experience with others.

Components of the 11th Screen Scorecard  -Mike Cearly
Purpose: "What is the purpose of the solution? Is it to drive awareness? Acquisition?  Loyalty?  What is the brand trying to accomplish in this medium?"
Drama: "Does the solution make a big impact on the user? Does it make them stop and interact?"
Usability: "Can the user navigate through the experience with ease? Are the paths to information intuitive?  There's also an element of functions, too, but I think that is much more subjective.  Do the functions enhance the user experience?"
Interactivity:  "How does the user interact with it?  Is it gesture based? Is it touch-based? Can the user interact with it through any other enabling technology?"
Information: "How much and what kind of content is available for the user to interact with?  Generally speaking, the more information and the different formats of information, the better."
Personalization: "What level of personalization does the experience provide?"


COMMENT

I've been obsessed with large displays and the amazing potential they hold for supporting all sorts of  interactions -  collaboration, planning, creating, information sharing, playing, viewing, communicating, learning, shopping,  way-finding, artistic expression.  

I'm also drawn to smaller screens and how we use our mobile devices- smartphones, iphones, e-readers, digital cameras, etc.,  to interact with the displays we encounter in public spaces.   We are just beginning to figure out how technology can effectively - and seamlessly-support interaction between people who are co-located as well as located in different places.

INTERACTIONS Volume XVIII.1 

Here is a list of some articles from the current issue of Interactions:

Did you ever know that you're my hero?: the power of storytelling (Sal Cilella)

The need for video in scientific communication (Jonas Lowgren)

Journeying toward extravagant, expressive, place-based computing (Matt Jones)

The (re) usability of everyday computational things: why industrial design will be the new industrial design (Roel Vertegaal)

Visual analytics and human-computer-computer interaction (Richard Arias-Hernandez, John Dill, Brian Fisher, Tera Marie Green)

Rat, rational, or seething cauldron of desire: designing the shopper (Elizabeth F. Churchill)

The Cloud (Yue Pan, Eli Blevis)

Beyond interfaces and flows: abstractions for mapping organic architectures (Davide Bolchini, Adam Neddo)

"Undercover User Experience" by Cennydd Bowles and James Box: Charlotte UX Book Club Skype Session and Discussion

I just got back from a meeting of the Charlotte UX Book Club.  The group meets in the loft office of the Charlotte branch of Atlanta-based Macquarium,  and provides a great opportunity for like-minded folks to socialize and toss around informed ideas.


Tonight's meeting featured Cennydd Bowles and James Box, the authors of Undercover User Experience.  They joined the group via Skype, on a large screen TV.  After a minute or so, it was as if they were right in the room, even though they were in the UK.  What a delightful experience!


Cennydd and James both work at Clearleft, a team of designers and creative technologies that provide user-experience consulting.  They are bright, insightful, and know their stuff.  The book packs in a lot of good information in an easy-to-read, concise, and thought provoking manner.  The author's address tools of the trade within the context of how work gets done across disciplines in organizations.  


In my opinion, this book would be useful to people working on traditional projects as well as those who focus NUI design & development for emerging technologies.


BTW: Cennyd Bowles will be the closing plenary speaker at the IA Summit 2011 in March.




"Deliverables are a step on the journey, not the end of the line" -Undercover UX Design





Here are a couple of quotes from the Amazon.com editorial reviews:

  Product Description

"Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies usability testing, personas, prototyping and so on unless your organization 'gets it', putting them into practice is trickier. Undercover User Experience is a pragmatic guide from the front lines, giving frank advice on making UX work in real companies with real problems. Readers will learn how to fit research, ideation, prototyping and testing into their daily workflow, and how to design good user experiences under the all-too-common constraints of time, budget and culture."

  From the Back Cover

"Once you catch the user experience bug, the world changes. Doors open the wrong way, websites don't work, and companies don't seem to care. And while anyone can learn the UX remedies: usability testing, personas, prototyping and so on unless your organization 'gets it', putting them into practice is tricky. Undercover User Experience is a pragmatic guide from the front lines, giving frank advice on making UX work in real companies with real problems. Readers will learn how to fit research, ideation, prototyping and testing into their daily workflow, and how to design good user experiences under the all-too-common constraints of time, budget and culture." 

RELATED

Cennydd Bowles on user experience: The making of Undercover UX Design

Book Review from Johnny Holland

"Design is the Solution-From Visual Clarity to Clarity in the Mind" (gem of an article by Gerd Waloszek, SAP User Experience)

Design is the Solution - From Visual Clarity to Clarity in the Mind
Gerd Waloszek, SAP User Experience, 12/7/10


In this article, Gerd Waloszek provides an overview of traditional usability principles and shares his thoughts about broadening the concept of clarity to include mental states and models. His article includes charts/concept maps as well as links to great resources.


If this topic interests you, plan to block out some time to read this article and explore the links.

Workshop on Mobile and Personal Projection: Call for Papers, CHI 2010, May 8, 2011, Vancouver, CA

I can't wait to attend CHI 2011!    There will be lots to learn about emerging technologies and interactions at the conference. Here's another call for papers/participation for a workshop session at the conference, via Markus Löchtefeld



CALL FOR PAPERS: MP²: Workshop on Mobile and Personal Projection, a workshop to be held at CHI 2011, Vancouver, CA. May 8,  2011

Objectives

The workshop will provide an open forum to share information, results, and ideas on current research on mobile and personal projection. The participants will explain, demonstrate and discuss their current research with others in order to receive feedback, criticism and ideas for future work. Concrete selected questions, ideas and concepts will be addressed in various group sessions in which the participants will work on topics such as a design space for mobile and personal projection; user interface, interaction design and application sketches; paper prototypes; or ad-hoc studies using the provided mobile and personal projector hardware. The results of these group sessions will be discussed with all workshop participants. Finally, we will discuss future research areas, challenges and the potential for mobile and personal projection in order to lay the foundations for a research agenda in this field.

Workshop Topics

The workshop looks for contributions on the following and related topics:

• Applications and interaction techniques for mobile and wearable projection.
• Personal projection in augmented reality.
• Interaction with projected interfaces.
• Projector phones and wearable projectors.
• Multi-user interactions and applications.
• Multimodal and personalized (mobile) interfaces.
• New application areas of mobile projection.
• Social implications when interacting with projected interfaces.
• Artistic and unusual ways to utilize mobile projection.
• New forms of interaction with the environment.

Research Questions

Mobile and personal projection is at a relatively early stage of research. Reflecting this state, the workshop specifically addresses the following fundamental research questions:

• What are the unique properties and affordances of mobile and personal projection? What are suitable interaction metaphors?
• What are core application domains that benefit the most from the usage of mobile and personal projection? What are the application contexts and usage requirements that support mobile and personal projection?
• What are suitable interaction techniques for mobile and personal projection? How can gestures be incorporated? How should visualizations be structured? How can the projected virtual and real images of objects coexist? What is the role of augmented and mixed reality?
• What is the social impact of mobile and personal projection technologies? How can users manage privacy when using mobile and personal projectors? How does public behavior change with the introduction of mobile and personal projection technologies?
• How can spontaneous co-located collaboration be supported by mobile and personal projection technologies? How can designs support the exchange of media items between mobile projector phones?
• What are suitable strategies and methodologies for evaluating mobile and personal projection interfaces? What aspects impact the user experience?

Submission

We ask for papers that address one or more of the research questions mentioned above, or that describe findings that relate to these research questions based on systems the authors have built. We welcome position papers (2 pages) as well as papers reporting novel concepts, (first) prototypes, studies, applications or interaction concepts (up to 4 pages). All submissions should be prepared according to the standard HCI Archive format.
Each paper will be receive at least two reviews. All accepted papers will be made available online and will be published at Sun SITE Central Europe (CEUR) Workshop Proceedings.

INFORMATION:

Mobile and personal projection interfaces are no longer fiction and have received considerable attention recently. Integrated pico-projectors in mobile and wearable devices could make mobile projection ubiquitous within the next few years. Walls, desks, floors, ceilings, t-shirts or palms will act as projection surfaces for these kinds of new devices.

These technological developments offer new opportunities and challenges for novel forms of interaction. Virtual displays can extend beyond physical device boundaries and augment existing objects. There are also new opportunities for spontaneous multi-user interaction. However, issues such as lighting conditions, privacy, and social acceptability also come into play.

We will bring together researchers and practitioners who are concerned with design, development, and implementation of new applications and services using personal mobile and wearable projectors in their user interfaces.

Important Dates

• January 10, 2011 - Submission Deadline
• February 4, 2011 - Acceptance Notification
• March 11, 2011 - Revised Manuscript Due
• May 8, 2011 - Workshop Date

Organizers

Raimund Dachselt

Otto-von-Guericke-Universität Magdeburg(Germany)

Jonna Hakkila

Nokia Research Center,Tampere (Finland)

Matt Jones

Swansea University (UK)

Markus Löchtefeld

DFKI (Germany)

Michael Rohs

University of Munich (Germany)

Enrico Rukzio

University of Duisburg Essen (Germany) & Lancaster University (UK)

The User Experience (UX) of the 21st Century Classroom - Adaptive Path

Adaptive Path, a User Experience company,  submitted two concepts to Slate's recent Classroom Redesign challenge.  As part of this project, Slate asked students and teachers to take pictures pictures about their schools.  The pictures were part of the "Through Your Lens" exhibit. The project highlights the fact that many of our schools simply aren't geared for what is required of learning and teaching in the 21st century, as many were built to meet the demands of a society from a long-ago era. 


I think that Adaptive Path's "User Experience of Education" spin might generate some innovative thinking about what we need to do differently in our nation's classrooms, including the process of teaching and learning.   I especially liked Adaptive Path's Touch Screen Desks of the Future. Here is the concept overview, taken from Kim Cullen's Adaptive Path blog post, "The 21st Century Classroom, from a UX Perspective":

"Our futuristic concept focuses on the students’ desks, and emphasizes the importance of being able to quickly reconfigure the classroom for different activities. Each student has his or her own square desk, the entire surface of which is an edge-to-edge touch screen. Each desk connects to the wireless network, allowing the teacher to distribute digital lesson materials from a handheld device.

The desks operate independently to support individual student work, or can be combined in groups of two or four. In a group setting, the combined desks form one large screen to support collaborative work. To support certain activities, the desks can also interact with physical objects when placed and moved around their surface.

The surface of the desk is hinged, so that a student can store his or her personal items inside of it. Additionally, when a desk is opened to a fully vertical position, it functions as a stand-up workspace for delivering presentations. If multiple desks are opened to this position, they form a large contiguous touch screen wall."

In schools, flexibility is key, and I think that Adaptive Path's concept for connected is right on target!  


Here is a challenge for Adaptive Path and other folks involved in UX:   Design a system  to support teachers and learners as education "information architects".  I am sure the cross-pollination between UX, IA, and Ed Tech would be fruitful.


RELATED
Descriptions of Adaptive Path's submissions to the Slate competition:
Touch Screen Desks of the Future
Concept 2 The Modern Trophy Case
All entries to the 21st Century Classroom challenge
About Adaptive Path

Thanks to Jonathan Brill for the link!

Words of Wisdom (and more) from Harry Brignull: UX Roots in Psychology, Design, Info Architecture...and so much more!

Harry Brignull is a User Experience Consultant at Madget in Brighton, England. According to his "about" page info, his work involves "building experiences by blending User Research, Interaction Design, and process consultancy."  Harry's 90 Percent of Everything blog is a well-spring of information and inspiration.

Back Story
I came across Harry's work in 2004 or 2005, when I was taking a VR Class (Virtual Reality for Education and Training) and working on an assignment about large-screen displays.   At the time, Harry was a Ph.D. working in the Interact Lab at the University of Sussex on the Dynamo project, in collaboration with researchers from the Mixed Reality Lab at the University of Nottingham.

I revisited this work again in early 2007 when I was studying HCI and Ubiquitous Computing, and researching information about collaborative interaction on large displays in public spaces.  The following research article inspired me at the time, and looking back, I consider the work of this team to be seminal, and worth revisiting once again.

Izadi, S., Brignull, H., Rodden, T., Rogers, Y., Underwood, M. (UIST'03)
Dynamo: A public interactive surface supporting the cooperative sharing and exchange of media (pdf)  



(The picture was taken from the Dynamo project's website, and shared on my 2007 blog post, Revisiting promising projects, Dynamo, an application for sharing information on large interactive displays in public spaces.)


Links to a few of Harry's useful blog posts:

UX as Applied Psychology:
Clear Reporting & Critical Thinking:  Why User Experience Needs to Remember its Roots in Psychology (10/4/10)

"There was a time, back in the early 1990s, when almost everyone involved with UX research had a background in Psychology.  Back in those days, the term "User Experience" didn't really exist, and the nearest discipline was Human-Computer Interaction (HCI)..."

Comment:
As a school psychologist, I'm well-steeped in the process of research, observation, and data collection.  I also know that the fundamentals of applied psychology are a very important ingredient in UX work.  Don Norman, one of the "grandfathers" of UX/HCI, was a cognitive psychologist.  He was the co-author of one of my psychology textbooks when I was a university student the first time around. Coincidentally, Norman's book, Design of Everyday Things was required reading for my HCI graduate class.

























Mobile Usability Testing for Low Budgets
Mobile Usability Testing Tip: Recording from Two Webcams
In this post, Harry discusses quick and cheap methods of using two webcams for mobile usability testing. This method could be used in other situations, such as developing presentations. (It might also be applicable for use in therapeutic and special education settings.)

Image: Nick Bowmast


UX Brighton Presentation on Dark Patterns: User Interfaces Designed to Trick People
My Presentation on Out of Box Experience Design  (Harry Brignall)
David Ogilvy: We Sell or Else


RELATED
Links to Harry's Blog Posts, By Topic

• Bad Design
• Good Design
• Information Architecture
• Madgex
• Methods & Tools
• Mobile
• Theory
• User Experience

SOMEWHAT RELATED

Essential Interaction Design Essays and Articles:  Dan Saffer's Lists, Don Norman, and Interaction Design